Aquatix® by Landscape Structures Wins Lammy Award

Aquatix® by Landscape Structures wins the 2024 "Most Persuasive" Lammy Award from Landscape Architecture Magazine.

The Aquatix ad showcases the LED Jumping Jets product, featuring a child playing in a rainbow-colored spray of jets at nighttime, with the caption "Lights. Water. Action." Referencing the ad, juror Nicole Beard noted she was "struck by the product versatility showcased in the Aquatix ad, as the splash pad is used after dark (most splash pads are shown in daytime settings). 'Everything hits all the marks,' she says. 'I like the boldness of color, the person in the space -- it evokes an emotion, I wanted to be in it.'"

Regarding the ad, Lynn Pinoniemi, VP of Marketing for Landscape Structures remarked, "We wanted to create a stunning visual and emotional connection with the audience by showcasing the LED Jumping Jets, a colorful display of light at night. The vibrant colors of the illuminated water jets against the nighttime backdrop were chosen to evoke a sense of wonder and excitement, highlighting how it transforms spaces into an immersive, sensory-rich experience. The headline - "Lights. Water. Action." - was intentionally bold and energetic to convey movement and excitement, reflecting the interactive and engaging nature of the product. The combination of elements creates a compelling visual story that invites the viewer to imagine themselves stepping into this vibrant, sensory-filled world."